
Client: Kaplan Law
Role: Creative Direction & Lead Designer
Agency: Fortress
Year: 2022 - 2023
Services: Visual Identity, Logo Design,
Motion Design, Web Design, Wireframing,
Prototyping, UI Kit, Print Collateral, Digital Ads, Outdoor Ads
Kaplan Law needed a complete brand overhaul to help formalize their position as the best student loan lawyers and consultants in the nation. As lead designer, I was responsible for developing a new visual identity and web design - which included wireframing, prototyping, and developing a UI kit.
This helped them build a new presence online and off, ultimately helping the firm relieve their clients from over $10 million in student loan debt.











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