Client: S&S Law
Industry: Legal
Agency: Fortress
Year: 2025
Role: Design Direction & Lead Designer
Services: Web Design, Wireframing,
Prototyping, UI Kit
S&S Law is a family-owned personal injury law firm based in Northern Illinois, led by brothers Rob and Keith. They combine decades of legal experience with a client-focused approach, treating each case like family and advocating tenaciously for injury victims — from negotiating with insurers to taking cases to trial when necessary. They specialize in helping clients with cases like car and truck accidents, slip and falls, and wrongful death claims.
Leading direction and design, my goal was to create a site that felt trustworthy, straightforward, and easy to navigate—something that reflected their reputation as honest, hardworking trial lawyers.
THE SOLUTION
The site’s clean layout, bold headlines, and clear calls to action make it easy for visitors to get in touch or explore the firm’s results. Bold headlines convey confidence and authority, guiding users through the content with clear, scannable messaging that reflects the firm’s no-nonsense, trial-driven brand. Using images of the two brothers humanize the firm, highlighting its personal, family-run approach while reinforcing trust, credibility, and client-focused professionalism.
Together, these elements create a look and feel that is both professional and approachable, helping the firm connect with clients who need real support after serious accidents.
