Client: Lakeview
Role: Creative Direction & Lead Designer
Agency: Fortress
Year: 2022 - 2023
Services: Visual Identity, Logo Design,
Brand Book, Web Design, Wireframing,
Prototyping, UI Kit
Lakeview is a precision CNC machining company that's dedicated to its people and committed to transforming the industry for the better. My team and I were chosen as their strategic partner to refine their visual identity and develop a new website, with the goal of positioning Lakeview as the innovative leader they truly are. As lead designer, it was my job to create a new logo, followed by a style guide which laid the foundation for the new website I designed.
OVERLINE TITLE
Kaplan Law needed a complete brand overhaul to help formalize their position as the best student loan lawyers and consultants in the nation. As lead designer, I was responsible for developing a new visual identity and web design - which included wireframing, prototyping, and developing a UI kit.
This helped them build a new presence online and off, ultimately helping the firm relieve their clients from over $10 million in student loan debt.
